My Product Philosophy
I build products that simplify complexity and drive meaningful engagement. With 8 years of experience across B2B and consumer environments, I focus on activation, behavioral design, and scalable systems that create long-term user value. I partner closely with engineering, design, and business stakeholders to translate ambiguity into structured execution and measurable impact.
Engagement & Gamification Systems
Designed and scaled gamified learning systems that became the most engaging feature of a cybersecurity platform, achieving a 55% NPS promoter rate in 2025
Activation & Onboarding Optimization
Redesigned a complex onboarding funnel, removing 90% of friction points and increasing feature activation by 39%
Cross-Functional Product Leadership
Led discovery, prioritization, and execution across engineering, design, support, and executive stakeholders